Brand Intro Strategy — Emily Klingman

a work in progress

Strategy & Planning Deck

Stoked & Co. is a fictitious surf and skate streetwear clothing and lifestyle brand. In this exercise, the goal was to plan a launch for the brand’s main social media channels. The deck includes a general brand strategy, a theme outline, a mock IG grid, and approx. the first 15 posts (including images & copy).

Creative

Screen Shot 2021-03-11 at 11.27.34 PM.png

Screen Shot 2021-03-11 at 11.49.29 PM.png

Screen Shot 2021-03-11 at 11.49.44 PM.png

Screen Shot 2021-03-11 at 11.50.03 PM.png

Screen Shot 2021-03-11 at 11.50.17 PM.png

Screen Shot 2021-03-11 at 11.54.12 PM.png

Screen Shot 2021-03-11 at 11.54.22 PM.png

Screen Shot 2021-03-11 at 11.54.37 PM.png

Screen Shot 2021-03-11 at 11.54.55 PM.png

Screen Shot 2021-03-11 at 11.55.03 PM.png

Screen Shot 2021-03-11 at 11.55.14 PM.png

Screen Shot 2021-03-11 at 11.55.22 PM.png

Screen Shot 2021-03-11 at 11.55.32 PM.png

Screen Shot 2021-03-11 at 11.55.46 PM.png

Screen Shot 2021-03-11 at 11.55.55 PM.png

Screen Shot 2021-03-11 at 11.56.05 PM.png

Screen Shot 2021-03-11 at 11.56.15 PM.png

Screen Shot 2021-03-11 at 11.56.28 PM.png

Screen Shot 2021-03-11 at 11.56.37 PM.png