Bob’s Red Mill | Ancient Travel
INSIGHT: In the last few years, services like 23andMe have people learning their family history and DNA lineage dating back centuries.
IDEA: With the goal of promoting lesser-known products from Bob’s Red Mill, the idea behind this campaign is to promote learning about cultural roots through recipes and foods. Through a series of vintage-style travel posters depicting Mesoamerica, ancient Rome, and the Far East, customers are encouraged to try the Ancient Grains line new foods through experimenting with old world ingredients.
