I worked on the @moxylowereastside, @moxywilliamsburg, and @moxy_ac_losangeles Instagrams, writing copy for stories, Reels, and in-feed posts. The brand goal for Moxy LES on IG was to highlight the neighborhood’s eclectic history and create a vibrant playground for the modern traveler, while Moxy Williamsburg wanted showcase a place for the community to come together, reflective of Williamsburg’s history as a an unconventional melting pot for time, cultures, and creators alike. Because the Moxy + AC Hotel is a dual hotel, both brands were showcased equally on the feed. Each side appealed to different types of travelers who come through downtown Los Angeles, with the AC Hotel reaching out to business travelers attending conventions and conferences, and Moxy reaching travelers looking to let loose and enjoy the city after entertainment and sports events at Crypto.com Arena.
