Working with the team at Spherical, I wrote copy for social posts on the @moxylowereastside, @moxywilliamsburg, and @moxy_ac_losangeles Instagram channels, helping to create Stories, Reels, and in-feed posts. The brand goal for each channel focused on highlighting the neighborhood and community surrounding each location: Moxy LES on IG was to highlight the neighborhood’s eclectic history and create a vibrant playground for the modern traveler; Moxy Williamsburg wanted showcase a local watering hole for the community’s multicultural and eclectic history; the Moxy + AC Hotel DTLA showcases two different LA travel styles, each appealing to the types of travelers who pass through downtown Los Angeles.
