SiriusXM | Curated by Experts

INSIGHT: With the rise of music streaming and rise of algorithm/ personalized playlists on platforms like Spotify and Apple Music, common pain points have developed like not enjoying your friends’ music taste, becoming obsessed with curating playlists, etc.

IDEA: To emphasize how SiriusXM remains a solid alternative for people who to discover new music through their satellite & internet radio stations, this campaign plays up the brand’s strengths by calling out the cultural pain points of playlists, streaming queues, etc. with humor.

Creative

Campaign Plus-ups: In-Person Music Experiences

As playlist sharing and creation grows on music streaming apps, SiriusXM can highlight their own wide variety of “hyper-specific” stations and curated channels of music content. Combined with the rising costs of concerts, people are looking for ways to share, connect with, and experience their favorite music in offline spaces. To capture interest in these spaces, SiriusXM will host small events with live broadcasts and DJ experiences in second- and third- tier cities called Local Listening Sessions. These sessions are themed and curated to the specific stations, shows, and channels that bring the local music communities together. Listeners will also have a chance to connect with their favorite hosts, DJs, and other fans in offline settings.