SiriusXM | Curated by Experts
INSIGHT: With the rise of music streaming and rise of algorithm/ personalized playlists on platforms like Spotify and Apple Music, common pain points have developed like not enjoying your friends’ music taste, becoming obsessed with curating playlists, etc.
IDEA: To emphasize how SiriusXM remains a solid alternative for people who to discover new music through their satellite & internet radio stations, this campaign plays up the brand’s strengths by calling out the cultural pain points of playlists, streaming queues, etc. with humor.
