Ritz-Carlton Residences, Waikiki
I worked on copy for the @ritzcarltonwaikiki Instagram, including reels, stories, and in-feed posts. The Ritz-Carlton brand voice appeals to the modern, but not “too formal,” guests, including couples, families and luxury travelers.
The goal of Ritz-Carlton, Waikiki’s brand presence is to feel like users are looking into a unique window to life on Oahu. The brand on social is a sophisticated Hawaii insider, offering local insight and a sense of wanderlust in a warm, approachable tone.
